Privacy Policy

Effective Date: October 10, 2026
Last Updated: October 10, 2026

BTU Appliance Service LLC, doing business as BTU Home Services (“BTU Home Services,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit btuhomeservices.com (the “Website”), contact us by phone, email, or text message, submit a form (including Facebook Lead Ads forms), or use our home services in the Dallas-Fort Worth area.

By using our Website or services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information you provide to us

Contact information: name, phone number, email address, and service address.
Service details: the appliance or service you need (appliance repair, air duct cleaning, dryer vent cleaning, or garage door repair), appliance brand and model, problem description, photos you send us, and preferred appointment times.
Communications: messages you send us by phone, text message (SMS/MMS), email, web forms, or social media.
Payment information: when you pay for a service, payment is processed by our payment processor. We do not store full credit or debit card numbers on our systems.

Information collected through Facebook Lead Ads

We advertise on Facebook and Instagram, which are operated by Meta Platforms, Inc. (“Meta”). If you submit a Facebook or Instagram Lead Ads form for BTU Home Services, Meta shares with us the information you entered in that form. This typically includes your name, phone number, email address, ZIP code or city, and your answers about the service you need. We use this information only to respond to your request, provide a quote, schedule service, and follow up with you about the service you requested. Meta’s own collection and use of your data is governed by Meta’s Privacy Policy.

Information collected automatically

When you visit our Website, we and our service providers may automatically collect technical information such as your IP address, browser type, device type, pages visited, referring website, and the date and time of your visit. We collect this information using cookies, pixels, and similar technologies, including Google Analytics and the Meta Pixel. We use it to understand how visitors use our Website and to measure how well our advertising performs.

2. How We Use Your Information

To respond to your inquiries and provide quotes.
To schedule, confirm, perform, and follow up on service appointments.
To send appointment confirmations, reminders, technician arrival notifications, and service updates by phone, email, or text message.
To process payments and send invoices and receipts.
To provide warranty service and customer support.
To send promotional offers, only if you have opted in to receive them.
To improve our Website, services, and advertising.
To comply with legal obligations and protect our rights, our customers, and our technicians.

3. SMS / Text Message Communications

If you provide your mobile phone number and consent to receive text messages from BTU Home Services, we may send you text messages related to your service request. These include appointment confirmations, reminders, technician arrival notifications, quotes, follow-ups, customer care messages, and, if you have separately opted in, promotional offers.

Consent: You opt in by providing your mobile number and agreeing to receive text messages through our Website forms, Facebook Lead Ads forms, by phone, or in person. Consent to receive text messages is not a condition of purchasing any goods or services.
Message frequency: Message frequency varies based on your service requests and interactions with us.
Costs: Message and data rates may apply, depending on your mobile carrier and plan.
Opt-out: You can opt out of text messages at any time by replying STOP to any message from us. After you reply STOP, we will send one final message confirming that you have been unsubscribed, and you will receive no further text messages unless you opt in again. You can also reply UNSUBSCRIBE, CANCEL, END, or QUIT.
Help: Reply HELP to any message for assistance, call us at (888) 588-3314, or email btuappliance@gmail.com.
Carriers: Mobile carriers are not liable for delayed or undelivered messages.

No sharing of mobile information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties. Information may be shared only with service providers that help us deliver our messaging services, such as our SMS platform provider, and only for the purpose of sending you the messages you requested.

4. We Do Not Sell Your Personal Information

BTU Home Services does not sell, rent, or trade your personal information to third parties. We do not sell personal data as “sale” is defined under the Texas Data Privacy and Security Act or any other applicable law, and we do not share your information with third parties for their own marketing purposes.

5. How We Share Information

We share personal information only as needed to operate our business and provide our services:

Service providers: companies that help us run our business, such as scheduling and customer management software, SMS and phone providers (for example, Twilio), email providers, payment processors, website hosting, and analytics providers. They may use your information only to perform services for us.
Technicians: our employees and independent contractor technicians receive the information they need to perform your service, such as your name, address, phone number, and service details.
Manufacturers and warranty companies: when needed to order parts or process a manufacturer or home warranty claim that you have asked us to handle.
Advertising platforms: we may use limited website activity data, such as Meta Pixel events, to measure and improve our ads. We do not sell your personal information to these platforms.
Legal requirements: when required by law, subpoena, or court order, or to protect the rights, property, or safety of BTU Home Services, our customers, or others.
Business transfers: if our business is merged, sold, or reorganized, your information may be transferred as part of that transaction, subject to this Privacy Policy.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies for basic functionality, analytics, and advertising measurement. You can control cookies through your browser settings, and you can adjust your ad preferences in your Facebook or Google account settings. Disabling cookies may affect how some parts of our Website work.

7. Data Retention

We keep personal information for as long as necessary to provide our services, honor warranties, maintain business and tax records, resolve disputes, and comply with legal obligations. When information is no longer needed, we delete it or make it anonymous.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you as required by Texas law, including the Texas Identity Theft Enforcement and Protection Act.

9. Your Privacy Rights (Texas Residents)

Subject to applicable law, including the Texas Data Privacy and Security Act, you may have the right to:

Confirm whether we process your personal data and access it.
Correct inaccuracies in your personal data.
Delete personal data you provided to us or that we obtained about you.
Obtain a copy of your personal data in a portable format.
Opt out of targeted advertising, the sale of personal data (which we do not do), and profiling.

To exercise any of these rights, email btuappliance@gmail.com or call (888) 588-3314. We will respond within 45 days, as required by Texas law. We may need to verify your identity before fulfilling your request. If we deny your request, you may appeal by replying to our response with the subject line “Privacy Appeal,” and we will respond to your appeal within 60 days. If your appeal is denied, you may contact the Texas Attorney General at texasattorneygeneral.gov. We will not discriminate against you for exercising your privacy rights.

10. Children’s Privacy

Our Website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Third-Party Links

Our Website may contain links to third-party websites, such as Google, Facebook, and review sites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and change the “Last Updated” date above. Your continued use of our Website or services after an update means you accept the revised policy.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us:

BTU Appliance Service LLC (dba BTU Home Services)
Addison, TX (Dallas-Fort Worth area)
Phone: (888) 588-3314
Email: btuappliance@gmail.com
Website: btuhomeservices.com

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